AXS TV and Big Machine Label Group will broadcast a special two-hour concert event on Saturday, April 6, from Las Vegas. Platinum-selling sibling trio The Band Perry will headline Outnumber Hunger Live! and will be joined by labelmates Brantley Gilbert, Justin Moore, Florida Georgia Line, Greg Bates and Cassadee Pope.
Big Machine Label Group, General Mills and Feeding America have teamed-up for a second consecutive year for Outnumber Hunger, a campaign that helps fight hunger in local communities. Music fans will have an opportunity to support the initiative, which raises awareness and helps Feeding America—the nation’s leading domestic hunger-relief organization—secure meals for local food banks. More information on how to make a difference in your local community with Outnumber Hunger is available at www.OutnumberHunger.com.
The Band Perry speaks about the importance of the Outnumber Hunger awareness campaign:
AXS TV’s AXSLive will support Outnumber Hunger’s campaign beginning in tonight’s broadcast with The Band Perry. Additional BMLG artists are expected to make appearances in the coming weeks. AXS TV will also support Outnumber Hunger via viewer awareness with the hashtag #axsOHLIVE on Twitter and other social platforms.
“One in six Americans struggles with hunger,” said Kimberly Perry of The Band Perry. “These people live everywhere. They could be our neighbors. They are fans at our shows. They are kids in our schools. Hunger is a serious issue and we are proud to raise awareness with our Big Machine labelmates through the Outnumber Hunger Live! concert and TV special.”
The Band Perry reveals which Outnumber Hunger artist they are most looking forward to: http://youtu.be/JvfBtxnpNXM
“Music artists and fans have always rallied around communities in need. AXS TV is proud to be part of that tradition by bringing our viewers great music through Outnumber Hunger with The Band Perry, Brantley, Cassadee, Jusitn, Greg and Florida Georgia Line while also raising much needed awareness to fight hunger in our hometowns,” said AXS TV Chairman and Founder, Mark Cuban.
“This is the second year that Big Machine has partnered with General Mills and Feeding America for Outnumber Hunger. We are both excited and proud that this partnership has not only secured millions of meals for the hungry, but that we now have an opportunity to take it to the next level with AXS TV ,” said Big Machine Label Group President and CEO Scott Borchetta. “What Mark and AXS TV have created is an exceptionally unique outlet for artists to engage with fans through live televised performances. We look forward to launching Outnumber Hunger Live! with the network on April 6!”
The music industry and its artists have a long history of giving back to both local and global communities in need. AXS TV has made a strong commitment to support musicians and their charitable endeavors as part of its identity as music’s network. AXS TV has proudly aired the Global Citizens Festival featuring The Black Keys, Foo Fighters, Neil Young and others in front of an audience of 60,000 in Central Park urging leaders and citizens to help end extreme poverty; 12-12-12 Concert with artists including Bon Jovi, Paul McCartney, Kanye West, Alicia Keys and many more which sought to give support and bring relief to those affected by Hurricane Katrina; extended segments on AXSLive with Linkin Park’s Mike Shinoda urging fans to help support Hurricane Katrina relief efforts through Music For Relief; One World Harmony, a special event to honor His Holiness the Dalai Lama with artists including Dave Matthews, Swizz Beatz, David Crosby, Cyndi Lauper, Philip Philips and more; amongst other very special live music events.
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