A solo Alicia Keys show, performed live from her home, as part of “Pay It Forward Live,” a new weekly series being sponsored by Verizon. The 30-minute event continues Verizon’s benefit series, capturing the GRAMMY®-winning artist as she performs an evening of beloved classics in a unique and intimate set filmed live at her home. The “Pay It Forward Live” series provides a $5 million-dollar donation to small businesses across the country affected by the coronavirus outbreak.
Verizon describes the new series as not strictly a music show but “a weekly streaming entertainment series that will include music, gaming, comedy and more in support of small businesses affected by COVID-19.”
“Small businesses are being impacted in extraordinary ways as we all fight against the spread of COVID-19,” said Verizon’s chairman-CEO, Hans Vestberg, in a statement. “These companies provide employment opportunities, goods, services, and gathering places that are the soul of local communities. ‘Pay it Forward Live’ will give all Americans an opportunity to help their favorite small businesses survive this unprecedented hardship.”
The company announced details of how the charitable component of the series will unfold. Verizon said it will initially donate $2.5 million to Local Initiatives Support Corporation, and then, over the course of the series, home viewers will be “encouraged to tag their favorite local businesses and make a purchase in advance for when the crisis is over and the businesses reopen.” As that happens, the company says, it will unlock an additional $2.5 million, bringing the total donation to LISC a potential $5 million.
For its part, LISC will “use the funds to provide grants of up to $10,000 to businesses facing immediate financial pressure because of COVID-19, especially entrepreneurs of color, women-owned businesses and other enterprises that don’t have access to flexible, affordable capital in historically underserved communities.”
Verizon said additional performers for future weekly episodes of “Pay It Forward Live” will be announced soon.
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