50PlusPrime TV News Magazine for Baby Boomers Premieres on AXS TV
AXS TV Introduces Inspiring Program for 100-million Americans Age 50+
San Antonio, Texas, September 4, 2018 – One hundred million Americans are age 50+. Seventy six million of them are baby boomers born between 1946 and 1964 who control 75% of the nation’s wealth.
This group is affluent and hip and thinks it’s going to live forever. It’s a group that now has a TV news magazine devoted specifically to its generation. The program is called 50PlusPrime, and you can watch it across the country on AXS TV every weekend, premiering Saturday, September 8, 2018 at 8:30 a.m. ET and Sunday, September 9, 2018 at 11:30 a.m. ET.
50PlusPrime is an upbeat, feel-good program telling the stories of baby boomers making a difference in their communities, and reporting on their lifestyle interests.
Hosted by award-winning TV news reporter Tony Fama, 50PlusPrime travels the nation offering uplifting, often nostalgic reports on boomer culture and history and about the people who inspired the generation believing that “together we can make the world a better place.”
“It’s a dream come true,” said Fama. “I am grateful for this opportunity, and approach it with a commitment to keep working as hard as necessary to craft the very best stories I can about the inspiring Americans who entrust an intimate piece of their lives to me. I’m excited to share these uplifting stories with AXS TV viewers.”
“Baby boomers make up a sizeable part of the country, and they carry a tremendous amount of impact,” said Lucia McCalmont, Vice President of Program Acquisitions and Scheduling, AXS TV. “AXS TV is proud to deliver this unique and informative series made just for them—putting the spotlight on the things they love and the stars they grew up with, while highlighting the positive work that so many of them are actively doing in their own homes and communities. I know that our viewers are going to enjoy watching this unique weekend series.”AXS TV is a partnership between founder Mark Cuban, Anschutz Entertainment Group (AEG), Ryan Seacrest Media, Creative Artists Agency (CAA) and CBS.
50PlusPrime episodes include multi-segment newsmaker profiles, along with celebrity visits with generational influencers like Carl Reiner (The Dick Van Dyke Show); Loretta Swit (M*A*S*H); Indianapolis 500 Champions Al Unser Sr., and Al Unser Jr.; America’s legendary impersonator Rich Little; NFL Hall of Fame quarterback Bob Griese; and Charlie’s Angels icon Cheryl Ladd.
Watch 50PlusPrime on AXS TV Saturdays at 8:30 a.m. ET, and Sundays at 11:30 a.m. ET. To find out where you can watch AXS TV in your area, visit it axs.tv/subscribe.
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