AXS TV Joins Power of Love As Exclusive Broadcast Partner of Quincy Jones & Sir Michael Caine Birthday Celebration Live From Las Vegas

Star-Studded Gala Benefiting Cleveland Clinic Features Music and Film Luminaries

LAS VEGAS (March 12, 2013) – AXS TV has joined Keep Memory Alive’s Power of Love Gala honoring Quincy Jones and Sir Michael Caine’s 80th birthday as the exclusive broadcast partner. The music network will air the special LIVE from MGM Grand Hotel & Casino in Las Vegas on Saturday, April 13, 2013.

The 17th annual Power of Love Gala raises funds in support of the Cleveland Clinic Lou Ruvo Center for Brain Health and its fight against neurodegenerative brain disease such as Alzheimer’s, Huntington’s and Parkinson’s diseases, multiple sclerosis, ALS and memory disorders of all kinds.

Celestial twins, born in the same year, same month, same hour and within minutes of each other, one in Chicago, the other in London, Jones and Caine met decades ago and have since been great friends. This glittering star-studded gala, the third time these two icons have joined forces to celebrate their birthday, will bring together the world’s celebrities of music and film to mark this milestone year for these two entertainment marvels. Among the star-studded celebrity guests expected to make appearances with special performances and tributes are Bebe Winans, Bono, Carlos Santana, Chaka Khan, Chris Tucker, Herbie Hancock, Jennifer Hudson, Jordin Sparks, Scarlett Johansson, Terrence Howard, Patti Austin, Snoop Dogg (aka Snoop Lion), Stevie Wonder, Whoopi Goldberg, will.i.am, as well as the expected attendance by superstar Barbra Streisand.

“There are no two greater living icons with a larger influence on the worlds of music and pop culture than Quincy Jones and Sir Michael Caine. Joining the celebration of their 80th birthdays with the Power of Love Gala as the broadcast partner underscores AXS TV’s commitment to being the foremost live destination on television for fans of music and pop culture events,” said Mark Cuban, AXS TV’s chairman and founder.

“We are committed to improving the lives of patients and their families as they face the many challenges associated with brain diseases,” said Larry Ruvo, Founder and Chairman of Keep Memory Alive. “We put together an exciting show and are thrilled that the mission of Keep Memory Alive will be shared and supported by the viewers of the live broadcast.”

As part of AXS TV’s celebration of Quincy Jones and promotion of Keep Memory Alive and Power of Love Gala, Jones will appear live on the network’s nightly music program, AXSLive, tonight Tuesday, March 12.

Named by TIME magazine as one of the six most influential jazz artists of the 20th century, legendary music producer Quincy Jones has spent more than 60 years in the entertainment industry working with America’s greatest musicians, including Ray Charles, Frank Sinatra, Stevie Wonder and Michael Jackson, among many others. Jones is one of the most decorated entertainers of his time, garnering 27 GRAMMY Awards, a record 79 GRAMMY nominations, seven Academy Award nominations, a Tony Award nomination and an Emmy Award.

Sir Michael Caine is an English actor and is most noted for his roles in Cider House Rules, Miss Congeniality and Christopher Nolan’s Dark Knight Trilogy. (Jones and Caine share a birthday and the Power of Love Gala will be the third time they have joined forces to celebrate.

For information regarding this unique celebration, please visit Keep Memory Alive’s website at www.keepmemoryalive.org or call (702) 263-9797. Fans can support Keep Memory Alive and Power of Love’s brain health research efforts by texting “MEMORY” to 80888 to donate $10.

For additional details and to interact with the LIVE event, use #AXSVegas.

Power of Love: Quincy Jones & Sir Michael Caine’s 80th Birthday Celebration Live From Las Vegas
EXCLUSIVELY on AXS TV
Saturday, April 13, 2013
12am ET (Sunday) / 9pm PT

DIRECTV Channel 340
DISH Network Channel 362
AT&T U-Verse Channel 1106
Verizon FiOS Channel 569
For additional affiliate and distributor channel information including Charter, Comcast Xfinity, Suddenlink and others please visit www.axs.tv/subscribe

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Launched in July 2012 under the vision and stewardship of entrepreneur Mark Cuban, AXS TV is the premier destination for live events, breaking news, and as-they-are-happening trends in the worlds of pop culture, music, fashion, and entertainment.

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The largest independently owned and operated network, AXS TV was developed by entrepreneur Mark Cuban and Philip Garvin. The network partners include Mark Cuban, AEG, Ryan Seacrest Media, Creative Artists Agency (CAA) and CBS. For more information, go to www.axs.tv.

ABOUT CLEVELAND CLINIC LOU RUVO CENTER FOR BRAIN HEALTH
Cleveland Clinic Lou Ruvo Center for Brain Health provides state-of-the-art care for cognitive disorders and for the family members of those who suffer from them. The physicians and staff at the Center for Brain Health continuously work towards the development of early diagnosis and the advancement of knowledge concerning mild cognitive disorders, which could one day delay or prevent their onset. Patients receive expert diagnosis and treatment at the Center for Brain Health, which offers a multidisciplinary patient-focused approach to diagnosis and treatment, promoting collaboration across all care providers, offering patients a complete continuum of care and infusing education and research into all that it does. The facility, designed by Frank Gehry, houses clinical space, a diagnostic center, neuroimaging rooms, physician offices, laboratories devoted to clinical research and the Keep Memory Alive Event Center. For more information, visit www.clevelandclinic.org/brainhealth.

ABOUT KEEP MEMORY ALIVE
Keep Memory Alive, whose mission is to provide enhanced treatment and ultimately cures for patients and their families suffering from neurocognitive disorders, raises awareness and funds in support of the Cleveland Clinic Lou Ruvo Center for Brain Health. By supporting Keep Memory Alive and its fight against neurodegenerative diseases such as Alzheimer’s, Huntington’s, Parkinson’s, ALS and memory disorders of all kinds, we can ensure progress towards better treatments and ultimately cures will occur in Las Vegas. For additional information call (702) 263-9797 or visit www.keepmemoryalive.org.

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