AXS TV OPENS ITS FESTIVAL COVERAGE WITH AN INTERACTIVE MICROSITE LAUNCHING THURSDAY, MARCH 19, GIVING VIEWERS AN IN-DEPTH LOOK AT STAGECOACH COUNTRY MUSIC FESTIVAL, NEW ORLEANS JAZZ & HERITAGE FESTIVAL AND MORE
The Exclusive Microsite Features a Broadcast Alert Center, Social Media Updates, Blogs, a Minute-By-Minute Broadcast Lineup, and a Social Interaction Page
LOS ANGELES – March 19, 2015 – AXS TV is gearing up for the 2015 music festival season with a robust interactive microsite, launching today, Thursday, March 19. Logging on to www.axs.tv/festivals, viewers will have access to broadcast alerts, blogs, lineups and more, giving them everything they need to know in time for the network’s exclusive coverage of Coachella Valley Music & Arts Festival, Stagecoach, New Orleans Jazz & Heritage Festival, Rock On The Range, and Firefly. Starting Wednesday, April 1, viewers will be able mark the days with an on-air countdown clock, leading up to the season kickoff at Coachella on Friday, April 17.
When visiting the microsite, viewers can expect to find a wide variety of features to enhance their festival experience. Using the Broadcast Alert Center, visitors will be able to sign up to receive notifications when artists are performing during AXS TV’s broadcasts, and when new artists have been added to the network’s broadcast lineup. Followers of AXS TV’s social media accounts on Facebook, Twitter, Instagram and Cyber Dust can receive messages alerting them to the latest breaking festival news, as well. Each festival broadcast will also feature a minute-by-minute broadcast lineup.
Additionally, viewers can brush up on their festival trivia with in-depth blogs presenting facts and information about past festivals and performing artists. These posts will also feature history covering how these festivals started, and provide useful tourist tidbits highlighting things to do when in town for each festival. Viewers will be invited to share their thoughts and opinions on the microsite’s social interaction page (powered by Wayin), aggregating tweets from fans and artists during each event, using #AXSCoachella, #AXSStagecoach, #AXSJazzFest, #HomeOnTheRange, and #AXSFirefly. This section will also detail what’s trending at that moment, and contain interactive polls that viewers can start participating in during the microsite’s launch.
“With this dynamic new microsite, AXS TV has crafted an all-encompassing environment where fans can find the latest news on their favorite artists, and view complete updated performance schedules, all throughout this unprecedented festival season,” said Jeff Cuban, executive vice president of AXS TV. “This is the ultimate companion piece for our festival coverage, and I’m excited to share this incredible experience with our viewers.”
The AXS TV sites for each festival are listed below:
-Stagecoach Country Music Festival
-New Orleans Jazz & Heritage Festival
-Rock On The Range
ABOUT AXS TV
AXS TV is the cable industry’s leading general entertainment network for live event programming, and the premier destination for some of the nation’s biggest music festivals in 2015. Launched in July 2012 by visionary entrepreneur Mark Cuban, AXS TV is dedicated to providing groundbreaking music programming, stand-up comedy performances from today’s top comedians, and hard-hitting mixed martial arts promotions. Boasting over 70 hours of exclusive live broadcasts of premier music festivals in 2015 (featuring Coachella Valley Music and Arts Festival, Stagecoach Country Music Festival, New Orleans Jazz & Heritage Festival, Rock on the Range Music Festival and Firefly Music Festival), the HD channel heavily concentrates on bringing the industry’s biggest names directly into their viewers’ homes, for the ultimate front row experience. Other hit network franchises include such original programs as THE BIG INTERVIEW with Dan Rather; DISCOVERING LUCY ANGEL, THE WORLD’S GREATEST TRIBUTE BANDS, GOTHAM COMEDY LIVE, ART MANN PRESENTS, AXS TV FIGHTS and INSIDE MMA.
AXS TV is a partnership between Mark Cuban, AEG, Ryan Seacrest Media, Creative Artists Agency (CAA) and CBS. The network is available in the United States via AT&T U-verse, Charter, Comcast/Xfinity, DIRECTV, DISH, Suddenlink, Verizon FiOS, and other cable, satellite and telco providers. The network is also distributed in Canada, Mexico and the Caribbean. For more information, visit the website, www.axs.tv; go to the Facebook page here and follow the company on Twitter, @axstv; on Instagram; Tumblr; Cyber Dust and YouTube.
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