For more information, contact:
Amy Pfister, AXS TV
Jake Basden, Big Machine Label Group
NASHVILLE (March 14, 2013) – AXS TV and Big Machine Label Group will broadcast a special two-hour concert event on Saturday, April 6, from Las Vegas. Platinum-selling sibling trio The Band Perry will headline Outnumber Hunger Live! and will be joined by labelmates Brantley Gilbert, Justin Moore, Florida Georgia Line, Greg Bates and Cassadee Pope.
Big Machine Label Group, General Mills and Feeding America have teamed-up for a second consecutive year for Outnumber Hunger, a campaign that helps fight hunger in local communities. Music fans will have an opportunity to support the initiative, which raises awareness and helps Feeding America-the nation’s leading domestic hunger-relief organization-secure meals for local food banks. More information on how to make a difference in your local community with Outnumber Hunger is available at www.OutnumberHunger.com.
The Band Perry speaks about the importance of the Outnumber Hunger awareness campaign:
AXS TV’s AXSLive will support Outnumber Hunger’s campaign beginning in tonight’s broadcast with The Band Perry. Additional BMLG artists are expected to make appearances in the coming weeks. AXS TV will also support Outnumber Hunger via viewer awareness with the hashtag #axsOHLIVE on twitter and other social platforms.
“One in six Americans struggles with hunger,” said Kimberly Perry of The Band Perry told AXSLive. “These people live everywhere. They could be our neighbors. They are fans at our shows. They are kids in our schools. Hunger is a serious issue and we are proud to raise awareness with our Big Machine labelmates through the Outnumber Hunger Live! concert and TV special.”
The Band Perry reveals which Outnumber Hunger artist they are most looking forward to:
“Music artists and fans have always rallied around communities in need. AXS TV is proud to be part of that tradition by bringing our viewers great music through Outnumber Hunger with The Band Perry, Brantley, Cassadee, Justin, Greg and Florida Georgia Line while also raising much needed awareness to fight hunger in our hometowns,” said AXS TV Chairman and Founder, Mark Cuban.
“This is the second year that Big Machine has partnered with General Mills and Feeding America for Outnumber Hunger. We are both excited and proud that this partnership has not only secured millions of meals for the hungry, but that we now have an opportunity to take it to the next level with AXS TV ,” said Big Machine Label Group President and CEO Scott Borchetta. “What Mark and AXS TV have created is an exceptionally unique outlet for artists to engage with fans through live televised performances. We look forward to launching Outnumber Hunger Live! with the network on April 6!”
The music industry and its artists have a long history of giving back to both local and global communities in need. AXS TV has made a strong commitment to support musicians and their charitable endeavors as part of its identity as music’s network. AXS TV has proudly aired the Global Citizens Festival featuring The Black Keys, Foo Fighters, Neil Young and others in front of an audience of 60,000 in Central Park urging leaders and citizens to help end extreme poverty; 12-12-12 Concert with artists including Bon Jovi, Paul McCartney, Kanye West, Alicia Keys and many more which sought to give support and bring relief to those affected by Hurricane Katrina; extended segments on AXSLive with Linkin Park’s Mike Shinoda urging fans to help support Hurricane Katrina relief efforts through Music For Relief; One World Harmony, a special event to honor His Holiness the Dalai Lama with artists including Dave Matthews, Swizz Beatz, David Crosby, Cyndi Lauper, Philip Philips and more; amongst other very special live music events.
Outnumber Hunger Live!, It takes a Big Machine to Outnumber Hunger
An exclusive AXS TV television special
Saturday, April 6th, 2013
9pmE / 6pmP
DIRECTV Channel 340
DISH Network Channel 362
AT&T U-Verse Channel 1106
Verizon FiOS Channel 569
For additional affiliate and distributor channel information including Comcast Xfinity, Charter, Suddenlink and others, please visit: www.axs.tv/subscribe
More information on how to make a difference in your local community with Outnumber Hunger is available at www.OutnumberHunger.com.
About AXS TV
Launched in July 2012 under the vision and stewardship of entrepreneur Mark Cuban, AXS TV is the premier destination for live events, breaking news, and as-they-are-happening trends in the worlds of pop culture, music, fashion, and entertainment.
AXS TV Concerts is the premier source on television for 100% live music. From multi-day festivals to stadium tours to club acts, AXS TV delivers an unparalleled shared experience for fans of all genres. Leveraging the network’s vast landscape, artists expand their reach to live behind-the-scenes moments, live fan Q&As, social media engagement and more unique opportunities specifically for the AXS TV audience. With multiple live concerts weekly, AXS TV is the number one destination for artists and their fans to experience and share a pure live event in the world of music and pop culture. Live LIVE!
With production facilities at AEG’s owned and operated L.A. LIVE (which includes venues such as STAPLES Center, Nokia Theatre L.A. LIVE, Club Nokia and The GRAMMY Museum’s Clive Davis Theater), as well as their access to their worldwide network of the busiest venues of all sizes, AXS TV has the inside track to programming that connects audiences with the complete live experience.
From show creation and development to rehearsals, sound-check and performance and right thru the after-party, AXS TV viewers get an immersive look into their favorite acts touring today from across the globe.
The largest independently owned and operated network, AXS TV was developed by entrepreneur Mark Cuban and Philip Garvin. The network partners include Mark Cuban, AEG, Ryan Seacrest Media, Creative Artists Agency (CAA) and CBS. For more information, go to www.axs.tv.
About Big Machine Label Group
At the helm of the independent Big Machine Label Group is industry veteran Scott Borchetta, who serves as President and CEO. The conglomerate encompasses Big Machine Records (founded in 2005), The Valory Music Co. (founded in 2007) and Republic Nashville (a partnership with Universal Republic founded in 2009 with Jimmy Harnen serving as President). The Big Machine Label Group’s current artist roster includes Multi-Platinum superstars Taylor Swift, Rascal Flatts, Tim McGraw and Reba; Platinum sensations The Band Perry; legendary group The Mavericks; Breakout Gold-selling artist Brantley Gilbert; Chart-topping acts Eli Young Band, Justin Moore as well as Hot newcomers Thomas Rhett, Florida Georgia Line, Greg Bates, RaeLynn, Cassadee Pope and Ella Mae Bowen. BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People’s Choice Award accolades as well as Brit Award and JUNO Award nominations. Billboard named the Big Machine Label Group as the #1 Country label in 2012.
About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com.
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